The journey to Digital Marketing mastery is rewarding. I am committed to providing clients with the marketing best practices that will prepare them to navigate through the digital world and inspire them to success.

Digital Marketing Strategy

Provides the road map and encompasses all aspects of Digital Marketing for customer acquisition, conversion and retention with a thought-based approach to the customer journey and relationship building.

Research and Analysis

Comprehensive research for your organization to build its goals and objectives, understand competition, audience and personas, product development and customer experience.

Content Marketing

Develop transformational content for distribution across multiple channels to reach and engage audiences building brand awareness and improving customer journey.

Search Engine Marketing

Define a strategic approach with the applied tactics to effectively promote your business.  SEM includes Search Engine Optimization, Pay-Per-Click advertising, and Website Optimization.  The three inter-connected elements combine short-term campaigns and long-term strategies to drive traffic to your website and increase conversions.

Social Media Marketing

Implement a strategic approach to leverage paid and organic social media platforms provoking engagement, sharing, social listening, and relationship building.

Metrics and Measurement

Develop digital goals, objectives, and KPI’s that align with the overall business strategy.  Specific, measurable, actionable, repeatable, and timely goals tie into effective dashboards to report metrics, key insights and analysis, impact on the business, and actions to move the dial.